Choose the Right Solution
Not long ago, there were just a few main players when it came to selling tyres online. Now, the option is available to all. Any local garage is able to setup an e-commerce site to sell tyres online and take advantage of the local market, whilst giving customers a seamless, friction-free experience.
Selling tyres online can also help you reach surrounding areas to broaden your sales scope, and when you couple this with giving local customers an easier way to buy, you should see higher sales across the board and more repeat custom.
However, choosing the right tyre e-commerce platform is an important step to ensure your success. In this article we will look at how to find the right solution for you and the key attributes that you need to look out for.
Simply put, your customers should not need to contact you by phone or any other means when they place their order online. The solution needs to be able to take care of everything, before, during and after the fitting.
This means the customer should be able to search for their tyre size, choose which tyres they want, and then place their order. The website then needs the capability to send both the customer and you the order confirmation. Then, once the job is complete, your chosen tyre e-commerce solution should have the capability to take payment from the customer and track payments.
A user-friendly interface is paramount for any e-commerce platform. It should be intuitive, easy to navigate, and provide a seamless experience for customers. You need a solution that makes it easy for customers to buy from you, from first search to the checkout.
You also want to make sure that it's going to be on-brand. Look for platforms that offer customisable templates, allow you to set your colour scheme, background colours, and styling (such as fonts). Choose a tyre e-commerce solution that helps customers identify with your business.
Mobile searches now trump desktop search numbers, taking a 59% share of all searches, making this a crucial consideration. What's more, generally when people are using mobile devices, they have less patience when it comes to slow, difficult to navigate, or unresponsive sites. Ordering tyres is something that customers frequently do on the move, whether it's the result of an emergency or it's a task that they're doing in the midst of many others throughout their day.
You need to make sure your tyre website is optimised for mobile users in every way. Your tyre e-commerce website needs to look great on mobile, function optimally, and create a seamless experience for the customer.
For business to run smoothly, your e-commerce solution needs to integrate with the rest of your operation in terms of managing the financials. Check that your preferred e-commerce solution can integrate with the major payment gateway solutions such as PayPal, Stripe and Klarna. It should also be able to take standard card payments securely.
To drive organic traffic and increase visibility in search engine results you need a tyre e-commerce platform with strong SEO features. This includes the ability to customise meta titles, tags and descriptions, create locally optimised content, add new pages, and add a local domain name if you don't have one already.
If you want to be found online locally by new customers, this is an element that you can't overlook.
Selecting the right e-commerce platform for selling tyres online is an important decision which can significantly impact the success of your business and get you ahead of the local competition.
Make an informed choice and create a seamless experience for customers and a profitable online tyre sales website which complements every aspect of your existing operation.
At SellMoreTyres we provide tyre e-commerce solutions enabling you to add an online tyre shop to your existing website or create a new, complete e-commerce solution for your business.
Email getstarted@sellmoretyres.com or call us on 01625 433388 and find out how we can help you.
Why not take a look at our videos too to see how it works: selling tyres online