How to choose the best Google ads for your tyre business
If you're a tyre fitting business looking to increase your customer base, Google Ads can be an incredibly effective tool to promote your business and drive traffic to your website. But with so many different types of Google Ads available, it can be challenging to know which ones will work best for your business. In this blog post, we'll explore some of the different Google Ads you can set up to help promote your tyre fitting business.
Search Ads are one of the most popular types of Google Ads. These ads will appear at the top of the search engine results page when someone searches for a relevant keyword. If someone searches for "tyre fitting near me," for example, your ad will appear above the organic search results. You can customize your ad with different headlines, descriptions, and calls-to-action to attract more clicks and drive traffic to your website. It's essential to choose relevant keywords that your potential customers are searching for to ensure your ads appear in front of the right audience.
Display Ads are like Search Ads, but instead of appearing at the top of the search engine results page, they appear on websites within Google's Display Network. The Display Network is made up of millions of websites that have partnered with Google to show ads to their visitors. These ads can be customized with different text, images, and calls-to-action to attract clicks and drive traffic to your website. Display Ads are an excellent way to build brand awareness and reach a broader audience.
If you have video content showcasing your tyre fitting business, video ads are the perfect way to promote it. You can create video ads that appear before, during, or after YouTube videos. With over two billion monthly active users, YouTube is an incredibly popular platform, and video ads are an excellent way to reach a large audience. You can customize your video ads with different calls-to-action, and you only pay when someone watches at least 30 seconds of your ad.
Remarketing Ads are a clever way to re-engage visitors who have already visited your website but haven't yet made a booking. With Remarketing Ads, your ads will follow your website visitors as they browse the web. This is done by using browser cookies to track their activity and show ads related to your tyre fitting business. Remarketing Ads are highly effective because they target people who have already shown an interest in your business, making them more likely to convert.
In conclusion, promoting your tyre fitting business with Google Ads can be incredibly effective, and there are many different ad formats and targeting options available to suit your business needs. By taking the time to understand your target audience's search behaviour and optimizing your campaigns accordingly, you can drive more traffic and bookings to your website, ultimately leading to increased revenue and business growth.