Get the most from your Google Business Profile
When drivers need new tyres or a quick repair, what’s the first thing most of them do?
They Google it.
If your garage or tyre fitting business isn’t showing up clearly, or looking great when it does, you could be missing out on a steady stream of local customers.
That’s where your Google Business Profile (formerly Google My Business) comes in. A well-optimized profile can make the difference between a driver choosing you… or scrolling past.
Here’s how to make your profile stand out and bring more cars through your doors
It sounds obvious, but you’d be surprised how many garages leave their profiles half finished.
Make sure you’ve added:
• Business name (exactly how people know you)
• Full address with postcode
• Phone number
• Opening hours (and keep them updated!)
• Website link
Pro tip: If your opening hours change seasonally, update them right away. Few things annoy people more than showing up and finding the doors closed.
People trust what they can see. Real, high-quality photos of your workshop, staff, equipment and signage help build trust before a customer even calls.
Good photo ideas:
• Your team working on tyres
• Your signage and front entrance
• Clean and tidy workshop bays
• Tyres, equipment and fitting area
Businesses with plenty of photos get more clicks, more calls, and more visits.
Your business description isn’t the place for jargon — keep it clear, simple and focused on what you do best.
Example:
“We’re a friendly, local tyre-fitting and vehicle service centre offering fast, reliable tyre changes, wheel alignment and seasonal checks. Whether it’s a puncture repair or new tyres, we’ll get you safely back on the road.”
This kind of language builds trust and speaks directly to customers’ needs.
Customer reviews are gold for tyre services. Most drivers will check them before they book.
Here’s what to do:
• Ask happy customers to leave a quick review
• Reply to every review (even the not-so-great ones)
• Thank people for positive feedback
• Address concerns professionally if there’s a complaint
Even a few extra five-star reviews can make your garage stand out against competitors.
Think of your Google profile like a mini social media page. You can post updates, offers and events right on your listing.
Some post ideas:
• Winter tyre checks now available — book your slot today!
• Free pressure check with every tyre change this month
• We’ve extended our opening hours for the weekend.
Regular updates show Google (and your customers) that your business is active and trustworthy.
Don’t just list yourself as a “garage.” Be specific. Add all the relevant categories and services to help you show up in more searches.
Examples of useful categories:
• Tyre shop
• Tyre fitting service
• Wheel alignment service
• Auto repair shop
The more accurate your listing, the better chance you have of appearing for the right searches.
Lots of customers don’t want to call — they’d rather send a quick message to check tyre availability or book a slot.
By enabling the messaging feature on your profile, you make it easier for them to reach out. Quick replies can turn browsers into bookings.
Optimizing your Google Business Profile isn’t about fancy tricks or spending loads of money. It’s about being visible, looking professional, and making it easy for people to trust you.
If you keep your profile complete, up to date and customer focused, Google will reward you with better visibility, and customers will reward you with their business.
So, grab a coffee, log in to your profile, and give it a quick tune-up today. A little effort here can go a long way towards filling your bays tomorrow.