Marketing the smart way
For many tyre fitters and service & repair centres, jobs like tyre changes, oil top-ups or quick brake checks are just part of the everyday routine. A customer comes in, you get the job done, they drive away and you hope they’ll remember you next time.
But here’s the truth… with a little smart marketing, those quick visits can turn into loyal, long-term customers who keep coming back (and bring their friends too).
Let’s look at a few simple ways to make that happen
First impressions really do matter. When a customer walks into your garage, they’re not just looking for a service — they’re looking for someone they can trust with their car.
A friendly hello, a clean workspace, and explaining clearly what you’ve done can make a huge difference.
Even a small touch like sending a thank you message after their visit can make them feel valued. People remember great service more than anything else.
Most drivers don’t keep track of when their next tyre check or service is due — but you can do it for them.
A quick email or text reminder at the right time can be all it takes to get them booking back in.
Examples:
• “Hi Sarah, your tyre rotation is due next week. Want us to get that sorted?”
• “It’s nearly winter — time to check your tyres are ready for the cold.”
It’s helpful, not pushy. And customers appreciate that.
Once the car’s back on the road, the relationship doesn’t have to end there. A quick follow-up message or a short feedback survey shows you care about their experience.
You could even offer a small discount on their next visit as a thank you. It’s an easy way to keep your name fresh in their mind.
Everyone loves a little bonus for coming back. Loyalty programs don’t have to be fancy:
A stamp card for tyre changes
“Book 5, get the 6th free” offers
A referral bonus if they recommend a friend
These little incentives make customers feel appreciated — and they’ll be more likely to return.
Let’s be honest, everyone’s scrolling on their phone. So why not pop up on their feed every now and then?
Post quick tyre tips, before and after shots of your work, team photos, or service reminders. You’re not trying to sell every time, just staying familiar. When they need something, they’ll remember you first.
Routine services become habits when you make them easy and useful. Think:
• “Winter checkup” packages (tyres, brakes, fluids)
• Summer tyre promotions with a free pressure check
• Priority bookings for regular customers
These little touches turn a one off visit into part of their yearly routine.
Turning one time customers into loyal regulars doesn’t require expensive campaigns or complicated tools. It’s about making every visit feel personal, helpful and easy.
A friendly face, a timely reminder, a simple reward — that’s what keeps people coming back.
Your garage isn’t just a place to get tyres fitted. It can be the go-to place people trust to keep them safe on the road.